The Design

The Design

Walter P. Chrysler was at heart a virtuoso machinist with an unquenchable thirst to create. Whether designing and assembling the most innovative automobile of his day or hand-picking the crackerjack team who would build it, his life was about precision, style, power and performance in all aspects. “Had I been Aladdin,” he wrote, “I am certain that after just one wish or two, I’d have taken that old lamp apart to see if I could make another, better lamp.”

Chrysler Iconic Cars from the Chrysler 6 to the 300

The range of iconic vehicles that Chrysler has brought to the stage since the original Chrysler 6 in 1924 represents the company’s ability to consistently deliver innovation, fine engineering, unique designs, performance and style in a way that set Chrysler apart from the competition. This story highlights a selection of iconic cars including: the Imperial 80; the New Yorker series; concept cars like the Newport Phaeton; muscle cars with Hemi Firepower engines; the Plymouth Road Runner and the Chrysler ME 412.

Zeder, Skelton and Breer: The Three Musketeers

The story of Walter P. Chrysler and the Chrysler Corporation is not complete without acknowledgement of the critical role and contributions that Fred Zeder, Owen Skelton and Carl Breer made to the designs, innovations, engineering and evolution of the Chrysler Corporation. The contributions of the ZSB team, referred to as the “Three Musketeers” range from the design and introduction of the Chrysler Six to the revolutionary Airflow and its related list of innovations.

Chrysler’s reputation as an early innovator both in style and engineering would not have been possible without Zeder, Skelton and Breer; the dedication Walter P. Chrysler gave to research and development; and, the overarching desire among all at the company to be leaders in the automotive industry.